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Getting design systems right


Written by

Daniel Ridgway

Daniel Ridgway

Digital Design Director

The opportunity for cohesive design in digital ecosystems

Creating a unified digital experience is complex, especially for large organizations with multiple platforms and teams. Often, product teams operate in silos, developing separate features without a standardized system to ensure consistency. Design systems – if done right – offer a solution.

Article quick-read:

  • Design systems unify cross-functional teams, reducing redundancies and enabling a cohesive brand experience across digital platforms.

  • Building scalability, user-centered usability, and robust governance into design systems enables consistency and adaptability.

  • AI-driven design could transform systems, allowing for faster, brand-aligned updates and more efficient experimentation.

Want to know more? Watch a recent webinar with Daniel Ridgway on getting design systems right.

Building blocks for collaborative design

Historically, design systems were often treated as component libraries – collections of reusable parts like buttons, fonts, and colors, much like Lego bricks. But in reality, design systems today are much more. They function as interconnected ecosystems designed to unify efforts across teams, including marketing, design, and engineering. A well-crafted design system empowers the entire organization, providing teams with a framework that ensures visual consistency, speed, and alignment across projects.

At Manyone, we see three essential pillars to creating a successful design system: a scalable foundation, user-centered usability, and strong governance. These elements contribute to a connected, resilient design system that fosters collaboration and evolves as brand needs change.

Key pillars of effective design systems

  • Scalable foundations: The core of any robust design system is a scalable, adaptable foundation that can support multiple products and platforms. Standardizing elements avoids duplicate efforts, saving time and resources.

  • Usability as a priority: Design systems should feel intuitive and easy to navigate. Treat it as a product in itself. When the system is user-friendly, it becomes a valued tool for designers, engineers, and marketers alike.

  • Governance and adaptability: Successful design systems require oversight to ensure standards are upheld, and adjustments can be made as needed. Transparent governance helps teams manage the system sustainably, enabling seamless updates when brand guidelines or market demands shift.

The future: AI and adaptive design systems

Looking ahead, we see an exciting evolution for design systems driven by AI and data integration. By turning design elements into data points, brands can leverage machine learning to help generate on-brand designs faster, respond to user preferences, and experiment quickly. Design systems aren’t static; they’re adaptable frameworks. Through innovative governance and advanced tooling, design systems will become more than a visual guide – they’ll be intuitive, flexible systems that keep pace with changing user and brand needs.


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