The ideal commute joins mobility services to improve the commute across all touchpoints.
The ideal commute is connected. It joins mobility services to maximise the potential for systemic and incremental improvement. At all touchpoints, every type of cargo, across silos and means of transportation, the ideal commute connects to optimise a city’s throughput. From the user experience to the learning of transportation patterns, there is an ongoing opportunity to improve the services delivered, the efficiency of energy consumption and the availability for the user. Therefore, connecting services will also be key for the Mobility-as-a-Service market, as we work towards the ideal commute.
Knowing when and what to deliver requires smart use of data and user interaction. But it also requires strict respect for the user’s privacy. To optimise, service providers and stakeholders need to cooperate across silos, means of transportation, and to challenge typologies. For instance, private mobility providers should work with public transportation authorities to give the individual as well as the city the right mobility solution and ensure seamless and convenient shifts between the different options provided. Connecting to support rather than to compete with a view to optimise a city’s throughput.
The ideal commute is approached when mobility services join with a view to share and improve.