Welcome to the million brain
Explore an expert-curated mix of thoughts, insights, and perspectives on what’s sparking our curiosity.

Behavioral segmentation in pharma
As digital health evolves, companies adopting behavioral segmentation will lead innovation and redefine patient engagement – delivering better outcomes and lasting impact.
- Customer experience (CX)
- Business innovation
- Healthcare

Content and data controls
Modern digital experiences need more than just innovation – they must be built on trust. As personalization becomes increasingly important, it’s crucial for companies to be transparent about how they collect and use user data.
- Digital product development
- UX/UI design

Exploring AI-driven CX
AI will transform how we shop through more personalized, efficient, engaging, and spatial interactions. Find out what’s next for e-commerce CX.
- AI advisory
- AI solutions
- Digital product development
- UX/UI design
- Consumer

Soaring higher: The future of aviation
The aviation industry is at a pivotal moment, balancing challenges with opportunities to redefine its future. Shifting passenger needs, technological advances, and sustainability imperatives are driving rapid evolution and innovation.
- Customer experience (CX)
- Transformation
- Transportation

Getting design systems right
A well-crafted design system empowers the entire organization, providing teams with a framework that ensures visual consistency, speed, and alignment across projects.
- Design systems
- DesignOps
- UX/UI design
- Digital product development

Why customer experience is telco's real differentiator
Telcos provide a service billions rely on daily. But as connectivity becomes a commodity, telcos face a tough competition. To succeed, telcos must evolve into experience-centric brands powered by a deep understanding of user needs.
- Customer experience (CX)
- Transformation
- Comms and tech

Loyalty by design in the insurance industry
With new customer-centric business models disrupting the insurance industry, brands are having to rethink how they engage, retain, and build lasting relationships with their clients. Here's how.
- Customer experience (CX)
- Insurance
- Financial services

What's next for the insurance industry
Insurance stands at a pivotal juncture, where centuries-old principles intersect with cutting-edge technology, pressing societal challenges, and shifting customer expectations. Here's how we can shape the future of insurance together.
- Business innovation
- Financial services