Adapt, shape, evolve: Designing ecosystem strategies

The business landscape has changed. The once linear path from demand to supply has been replaced by constantly evolving and complex systems of connected value-generating activities. For businesses to succeed today, they need to take action and adopt an ecosystem mindset to ensure the continued creation and enablement of value. This page introduces tools and insights into how this can be done.

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The shifting landscape is also radically altering the core tenets that shape a successful business. Competition is no longer only found within a specific industry, but more often than not emerges from players in other industries. The rapid evolution of technology and new business models is also playing a big part in the perception of competitive advantages, as most advantages are short-lived, putting a larger impetus on a business to stay adaptable rather than ahead.

Consumer expectations are also changing. Increasingly, consumers value those businesses that can meet their rapidly shifting expectations. A recurring expectation is a mantra of integrating sustainability into everything. No business today will stay relevant unless sustainability forms a core part of a businesses value.

A business ecosystem is an environment-specific community or group, consisting of internal and external connected entities, collaborating in numerous configurations in a circular value exchange.
How we define an ecosystem Manyone

In this landscape, we believe a business can grow and stay relevant by adopting an ecosystem strategy. A strategy designed to help businesses adapt and evolve to the constantly changing expectations. A strategy to help businesses understand, leverage and reconfigure internal as well as external connections to the benefit of the business, consumers and users, and the environment.

To get started with an ecosystem strategy, we’ve collected tools and insights to help your business take action in our white paper. The framework presented in the white paper can be used as a diagnostic tool to assess the current state of the business, and as an actionable approach to combine strategy and design to reveal gaps and potential opportunities for continuous change and growth.

The ecosystem white paper is structured so it can be used by most businesses. For those businesses that are taking their first steps into adopting an ecosystem mindset, and for those where it comes as second nature. Depending on their level of integration into an ecosystem mindset, we share a model based on four stages of action – each focusing on how to navigate a specific level of ecosystem integration. The models are seconded by the Worldview Design Principle, an actionable approach to help businesses build a collective intuition that can help them navigate the business landscape of today.

Click the download button below for a free copy of the white paper: Adapt, shape, evolve: A framework for designing ecosystem strategies.

The Worldview Design Principle

The Worldview Design Principle is our way of making teams align on an opportunity, determine a common point of departure, and know, almost by intuition, what direction to go when navigating the unknown. This approach creates the kind of conviction you find in successful entrepreneurs.

To make headway in a complex world, designers need to become strategists and strategists need to become designers. When those capabilities work in concert, it builds a shared worldview, a collective intuition, that allows teams to move with remarkable agility, speed, and precision.

Explore the Worldview Design Principle.

A brief introduction to the ecosystem framework

At the centre is the platform, which represents the core part of the business. The point of departure from where the journey to improve begins. Mapping the platform and every connection within and outside the business froms the foundation for continued innovation. From here, visions for the future and planning can take place.

Based on the platform, a business can choose one – or more – stages of focus to improve their business. Be that the priming, structuring, connecting or intertwining stages.

No stage is similar, but they’re not either mutually exclusive. The challenge for each business – and for us working with them – is to identify current challenges and opportunities, and adapt to improve their value generating activities.