The last statement t-shirt

Hannah Gutkauf
Global Managing Partner, Tech Innovation
Send an email

For decades, a t-shirt statement has been an enabler for voicing opinions and a mark of protest. And today, there’s isn’t a single piece of clothing, that makes this simpler than The Last Statement T-shirt.

Video summary

While fashion may sometimes be a vehicle of protest, the industry is also one of the most polluting industries on the planet.

So, what should the next generation wear, when they would rather re-use than buy new, and when they would still use fashion to voice their opinions?

The iconic digital t-shirt

But what if you would only need to buy one t-shirt, which could then develop into a many different statements? What if you could change your outfit with a simple swipe? If one t-shirt could be a thousand designs?

The Last Statement T-Shirt is exactly that. A piece of clothing for the digital generation, made for protesting.

It is the first ever Instagram-integrated AR t-shirt, a t-shirt that can be re-designed with a simple swipe. It allows politically minded consumers to share new messages on their t-shirts without ever having to buy new t-shirts.

26
Unique digital t-shirts all from one garment

All accessible via Carlings Instagram profile, allowing the t-shirt to cover a broad range of the most critical issues facing the world.

Starting conversations

Featured in over 150 news articles with a readership reach approaching 6 million, the Last Statement T-shirt sparked an important debate about fashion and the role of physical clothes in a digital reality. The first release of 1000 t-shirts was sold out within a month, and these t-shirts on average generated 26 unique statements stories with close to 12000 views on average for each.

Instead of producing 26000 t-shirts with different statements in classic consumerism, this was all done with just a 1000. Showing a more sustainable future, that extends the life of what we wear by amplifying their digital longevity.

The project was developed in collaboration with Virtue.

Work we love

The GuardKnox XR experience is a bespoke interactive installation specifically designed and created to showcase GuardKnox's groundbreaking technology.

A fashion statement against consumerism

While fashion may sometimes be a vehicle of protest, the industry is also one of the most polluting industries on the planet.

So, what should the next generation wear, when they would rather re-use than buy new, and when they would still use fashion to voice their opinions?

The iconic digital t-shirt

But what if you would only need to buy one t-shirt, which could then develop into a many different statements? What if you could change your outfit with a simple swipe? If one t-shirt could be a thousand designs?

The Last Statement T-Shirt is exactly that. A piece of clothing for the digital generation, made for protesting.

It is the first ever Instagram-integrated AR t-shirt, a t-shirt that can be re-designed with a simple swipe. It allows politically minded consumers to share new messages on their t-shirts without ever having to buy new t-shirts.

26
Unique digital t-shirts all from one garment

All accessible via Carlings Instagram profile, allowing the t-shirt to cover a broad range of the most critical issues facing the world.

Starting conversations

Instead of producing 26000 t-shirts with different statements in classic consumerism, this was all done with just a 1000. Showing a more sustainable future, that extends the life of what we wear by amplifying their digital longevity.

The project was developed in collaboration with Virtue.

Related

Guardknox

Spatial design meets digital storytelling

A fashion statement against consumerism

While fashion may sometimes be a vehicle of protest, the industry is also one of the most polluting industries on the planet.

So, what should the next generation wear, when they would rather re-use than buy new, and when they would still use fashion to voice their opinions?

The iconic digital t-shirt

But what if you would only need to buy one t-shirt, which could then develop into a many different statements? What if you could change your outfit with a simple swipe? If one t-shirt could be a thousand designs?

The Last Statement T-Shirt is exactly that. A piece of clothing for the digital generation, made for protesting.

It is the first ever Instagram-integrated AR t-shirt, a t-shirt that can be re-designed with a simple swipe. It allows politically minded consumers to share new messages on their t-shirts without ever having to buy new t-shirts.

26 Unique digital t-shirts all from one garment

All accessible via Carlings Instagram profile, allowing the t-shirt to cover a broad range of the most critical issues facing the world.

Starting conversations

Instead of producing 26000 t-shirts with different statements in classic consumerism, this was all done with just a 1000. Showing a more sustainable future, that extends the life of what we wear by amplifying their digital longevity.

The project was developed in collaboration with Virtue.

Related

Guardknox

Spatial design meets digital storytelling

26
Unique digital t-shirts all from one garment