More than just a game

Each summer, the Danish Football Association hosts football schools across the country. Partnering with 240 clubs it allows kids from the entire country to spend a week during their summer holidays playing football.

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In a bid to strengthen their identity and offerings in a market with growing competition, they asked us to support them with a new website and a tailored identity for their schools.

Based on insights from customer journey mapping and analytics, we analysed customer pains and ambitions to deliver an accessible cross-platform solution that increases signups and promotes loyalty using features such as segmentation and automated processes.