Each summer, the Danish Football Association hosts football schools across the country. Partnering with 240 clubs it allows kids from the entire country to spend a week during their summer holidays playing football.


In a bid to strengthen their identity and offerings in a market with growing competition, they asked us to support them with a new website and a tailored identity for their schools.
Based on insights from customer journey mapping and analytics, we analysed customer pains and ambitions to deliver an accessible cross-platform solution that increases signups and promotes loyalty using features such as segmentation and automated processes.