Fresh design for a connected home experience.

Tasked to reshape the design of the classic home internet router, we helped Bezeq with the design of the “BE”. A state of the art home router with a unique warm and homely design.

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Our design eliminated external antennas, dramatically simplified the interface and its usability while also keeping production costs competitive.

Technical challenges such as heat dissipation were viewed as design opportunities, allowing us to deliver an integrated and sophisticated solution to this that spoke to the overall design experience of the product.