For clarity, speed, and growth
Strategic creativity is a future business superpower. As complexity and the acceleration of change increases globally, the ability to deliver clarity and speed in projects will be the true differentiator.
Strategic creativity provides just that: Truly intertwined development of strategy, design, and technology that simply releases greater growth potential at warp speed. We see it every day because we do it every day.
Get your strategic creativity on
We developed the Worldview Design Principle to make strategic creativity happen in project teams – in teams mixed of our experts and clients. It's our way of working with the same clarity, speed, and conviction as succesfull entrepreneurs.
It makes designers think like strategists, and strategists think like designers; busting barriers, surfacing blindspots, and exploring huge potentials. When they work in concert, it works wonders.
How it works
What’s the Worldview Design Principle?
High-speed and high-complexity team work is a messy game.
The Worldview Design Principle helps teams align on potentials, determine a common point of departure, and know, almost by intuition, what direction to go when navigating at high speed in high complexity. It is our way of eliminating the barriers you always find in cross-disciplinary, cross-team work with many stakeholders.
It creates the kind of conviction you find in successful entrepreneurs.
The Worldview Design Principle is entirely focused on making teams develop a Collective Intuition around potentials to drive speed and focused direction in all processes. It is non-linear and method agnostic. It includes everything strategy, design, and technology from the get-go and throughout.
So, welcome to the hybrid revolution – make the barriers disappear.
Why use it
+ Release growth potential
+ Boost business agility and innovation
+ Uncover differentiating insights
+ Develop and deliver at speed
+ Break down silos
Understanding the WDP in three simple steps:
Establish one worldview
The team identifies, refines, and agrees on critical worldview drivers to eliminate blindspots, curveballs, and barriers while maintaining speed throughout the process.
The team uncovers and understands challenges and opportunities – backed by data, inspired and validated by design experiments.
Build Collective Intuition
The team develops a set of shared convictions, building collective intuition of where to go, and how to get there at fast.
Then we organise and set directions for validating design. And off we go.
The Collective Intuition Compass
Successful kickoffs start here
A key tool for activating the Worldview Design Principle is the Collective Intuition Compass. It works for any challenge, project, vision, or strategy requiring creativity and a strong foundation.
It gives you, your team, and your business a formalised way to validate and challenge the scope of a project, and it helps uncover differentiating insights already at project kickoff.
In short, the Collective Intuition Compass helps get you off to a great start.
Working with the Collective Intuition Compass is a non-linear process – there's no right or wrong way or order to follow. As a format, it's designed to enable teams to easily map and qualify content, ensuring that long-term thinking and near-term actions are at the forefront of all projects.
Collective Intuition Kickoff kit
We've created a ready-to-use kit with everything you need to get your project off to a great start. The kit contains the Collective Intuition Compass, content for inspiration, and a set of clear instructions.
Reach out to get started
Get in touch and we'll provide your organisation with the tools and methods needed to work with the Worldview Design Principle™.
And watch this space for updates as we continuously share new tools, methods, ideas, and inspiration.
Partner, Strategic Design Director, Head of Team
With over 10 years of experience in creative strategy and research design. Kate blends skills from brand planning, communications theory and digital experience design to look at problems from a different perspective. A deep listener, energetic collaborator and radical optimist, she helps shape ideas for global brands, category challengers, and non-profits.
Jonas Smedegaard Buus
Global Partner, Head of Hybrid Branding
Cross-disciplinary designer and strategist leading clients from concept to launch. Led projects for Danske Bank, Volkswagen, Schneider Electric, Telenor.